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Stop the Creative Wildfire: The Framework That Turns Testing Chaos Into Predictable Performance
Do you know which 3 seconds are turning your video budget into kindling? Many creative teams are burning through their video budgets on...
Shane Weaver
Aug 143 min read
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Is It Time To Pivot Your LinkedIn Ad Strategy?
I recently worked with a professional services client who had just been burned, spending tens of thousands of dollars on LinkedIn ads to...
Shane Weaver
Aug 44 min read
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Beyond the AI Noise: Three Strategies for Marketing That Matter
Remember when digital cameras first hit the market? Suddenly, everyone was a photographer. The convenience was intoxicating, but quality...
Shane Weaver
Jul 264 min read
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The Missing Side of the Equation: Why Specialized Marketing Firms Are Failing Without ICPs
Sarah thought she knew her customers inside and out. After building her specialized marketing firm around serving dental practices, she...
Shane Weaver
Jul 156 min read
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